I seem to keep praising Dell for their collaboration! Something that we don’t hear much about everyday is how companies are now using social media tools to reach their investors. A great example of this is Dell’s Dellshare blog as part of their investor relations. Robert L. Williams, President of Investor Relations for Dell, maintains the blog, and it covers topics from as little as questions and answers to as big as fiscal year performance. This blogs provides investors with the opportunity to ask questions first hand. Dell is also on Twitter, which alerts their followers of the updates that are made to the blog.
In an interview podcast with Lynn A. Tyson, the Vice President of Investor Relations, from the Hobson and Holtz Report says that the CEO himself, Michael Dell, challenged employees to push the boundaries of communication channels with stakeholders. She discusses that how you communicate internally should not be that much different from how you communicate externally whether it be on a blog or one on one with an investor.
In the very first post, “Welcome to 21st Century IR“, Tyson discusses how this blog is for the readers and how Dell plans to develop and maintain relationships with their investors and look forward to hearing from them because relationships are two-way streets. This is a great way for Dell to collaborate with their investors to hear their concerns and really work toward bettering themselves (Dell) as a company. Tyson also says in the first post that Dell hopes that this form of sending out information is more easily accessible and easier to understand. This form of communication with their investors will really improve the relationship between them and their investors, and increase the trust the investor have in Dell.
Jacalyn Albright's Blog 